Matt started Lift in 2003, having worked previously for an information design studio on large-scale web publishing projects. He has been designing and building for the web since 1996, when he made his first website in his final year studying Typography & Graphic Communication at the University of Reading. His focus is on accessibility and navigation, particularly within large-scale websites to deliver websites and web apps that are easy to use and understand. Matt has taught web design projects at the University of Reading and University of Wales.

When Matt is not in the studio he is often out on his bike or at a velodrome where he is a British Cycling coach and works with local children, including his own!